Microsoft Essentials

Microsoft Essentials

Microsoft Essentials

Minimalist coffee can design in hand – black and white packaging with bold typography

Project overview

Essentials is a branded experience within the greater Microsoft brand. This project is comprised of different assets and deliverables from print, digital, and sub-campaigns. The Essentials Benefits of Microsoft encompass four pillars, Community, Flexibility, Growth, and Wellbeing.

Project type

Visual Branding

Year

2022

My role

Brand Designer

Client

Microsoft

By combining recognition, gifting, and a personal handoff, the experience celebrated the guest’s loyalty in a way that felt human and intentional. The packaging helped bring the moment to life, adding a tactile and emotional layer to the celebration while making the Million Miler feel seen, valued, and appreciated.

By combining recognition, gifting, and a personal handoff, the experience celebrated the guest’s loyalty in a way that felt human and intentional. The packaging helped bring the moment to life, adding a tactile and emotional layer to the celebration while making the Million Miler feel seen, valued, and appreciated.

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