PeterPan Seafood

PeterPan Seafood

PeterPan Seafood

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Project overview

As PeterPan Seafood expanded into new markets, the brand needed to refine its positioning, tell a more distinctive story, and bring its sea-to-shelf concept to life in a clear and compelling way. For this project, I helped develop a refreshed brand direction for PeterPan Seafood, including new positioning, naming conventions, and packaging for Costco club stores.

Project type

Brand Designer

Year

2021

My role

Brand Designer

Client

PeterPan Seafood

By combining recognition, gifting, and a personal handoff, the experience celebrated the guest’s loyalty in a way that felt human and intentional. The packaging helped bring the moment to life, adding a tactile and emotional layer to the celebration while making the Million Miler feel seen, valued, and appreciated.

By combining recognition, gifting, and a personal handoff, the experience celebrated the guest’s loyalty in a way that felt human and intentional. The packaging helped bring the moment to life, adding a tactile and emotional layer to the celebration while making the Million Miler feel seen, valued, and appreciated.

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