Project overview
Peak Performance creates science-backed supplements for serious athletes, but their old packaging looked cheap and hurt sales despite excellent product quality. I developed a bold, modern identity with strong typography and color-blocking that makes each product instantly recognizable and feels as premium as what's inside.
project type
Packaging Design & Brand Identity
year
2024
my role
Brand & Packaging Designer
client
peak performance
By combining recognition, gifting, and a personal handoff, the experience celebrated the guest’s loyalty in a way that felt human and intentional. The packaging helped bring the moment to life, adding a tactile and emotional layer to the celebration while making the Million Miler feel seen, valued, and appreciated.
